Barrett Lo Visionary buys Greendale Boston Store for $3.3M
A major real estate development firm has purchased the historic Boston Store property in Greendale for $3.3 million, signaling renewed investment in the Milwaukee suburbs. The acquisition is expected to drive mixed-use redevelopment in the area.
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Milwaukee-based Barrett Lo Visionary Development has purchased the former Boston Store property at Southridge Mall in Greendale for $3.3 million, Wisconsin Department of Revenue records show. The 14.8-acre site at 5300 S. 76th St. was acquired from the village to kick off the $100 million Verdell on the Green project. The mixed-use development will feature around 740 market-rate apartments, 20,000 square feet of retail space, and amenities like a pool, fitness center, and village green.
The village bought the vacant parcel for the same price in 2021, hoping to spark redevelopment after the store's closure. Greendale's Plan Commission unanimously approved the multi-phase plan in June 2025, with architect KTGY designing four mid-rise buildings centered on pedestrian-friendly green space. Barrett Lo, known for projects like The Couture, plans to raze the structure, relocate utilities, and build over eight years based on demand.
For Milwaukee-area residents, this project promises hundreds of new housing units in a suburb just minutes from the city, easing pressure on urban rentals amid rising demand. It could generate over $100 million in new tax revenue for Greendale schools and services, boosting the local economy without straining city resources.
Next steps include demolition and infrastructure work, with phase one construction of about 230 units potentially starting soon pending final permits.